Ecommerce- A Few Solid Tips

Ecommerce, or electronic commerce, or e-commerce is simply defined as ‘doing business over the Internet’. Doing business on the Internet is a bit different from doing business in the real world. Internet offers a virtual reality, where products can be seen but not touched and felt. How do you buy a fabric if you do not touch it? How do you drink cola from the Internet? Yet, Gap and Coca Cola have sites, which promote and sell their products. They are successful because they follow certain rules. Business anywhere has its own fixed set of rules so the success of your venture will depend on a large extent on what rules you follow and what rules you do not. Ecommerce too, has a number of rules. This article will try to highlight a few of these rules that will guide you towards success in your ecommerce venture.

The “Do’s” of Ecommerce

The number of clicks that lead to a purchase on a site is directly proportional to the realization of the sale. A customer will lose his/her patience if they have to click more than three times to complete a purchase. Hence, keep the navigation as simple as it is possible.

Do check that all the links posted on your site work. Do this regularly so you can find out when a link fails.

Do name your links appropriately so that people can understand it and remember it well. For example, if you are selling furniture and the link is for armchairs, name the link armchairs.htm and not furniture01123.htm.

Keep the graphics simple and the language easy to understand. Internet tempts millions of new users every day, and if you have complicated navigation details, that is the number of possible customers you might lose every day.

Keep the availability of an item early in the navigation process. There is nothing more annoying than to get through the whole process, only to find at the last click that the product you wanted is not available. This will almost always guarantee that you lose customers. Remember your business success, especially in the early stages, will depend on repeat customers and word of mouth advertising.

The “Do Not’s” of Ecommerce

Do not use only frames for navigation purposes. There are too many people out there who still use old model computers; they usually will block the frames when navigating sites, because it makes it faster surfing. If all your navigation directions are based on frames, then these prospective customers will skip your site.

Do not use too large pictures on the site; they make the loading very slow.

As much as possible, do not have special software requirements to display your products. People do not usually like to download some new software just to browse your site. They would rather go to another ecommerce site.

Comment on this Article

Ecommerce Advertising
Your website can feature advertisements of other websites in order...
ecommerce_advertising.php

Ecommerce Fulfillment Services
Customer needs and wants have to be fulfilled, an...
ecommerce_fulfillment_services.php

Ecommerce Consultant
Many a times it seems that your idea of selling online was a waste...
ecommerce_consultant.php

Ecommerce Gateway
An Ecommerce gateway is necessary to make online financial transactions. To close a...
ecommerce_gateway.php

Ecommerce Development
Ecommerce development is an ongoing process. With the advent of greater bandwidth, and...
ecommerce_development.php

Business To Business Ecommerce
B2B or Business to Business is online business transacted between two busine...
business_to_business_ecommerce.php

Ecommerce Fulfillment
Ecommerce fulfillment is the successful completion of an online order. In simple words, ...
ecommerce_fulfillment.php

Ecommerce Business Solution
Selling online is an art where product identification and pricing is high art. You have to i...
ecommerce_business_solution.php

Ecommerce Fraud
Ecommerce fraud is a very vital issue which has to be tackled and uprooted by any ecommerce enabled website. ...
ecommerce_fraud.php

Ecommerce Definition
...
ecommerce_definition.php

Custom Ecommerce Software
Businesses have varied needs and readymade ecommerce software may not be able to...
custom_ecommerce_software.php

Best Ecommerce Site
Among the choices available today, choosing the best Ecommerce site to suit your needs may...
best_ecommerce_site.php

Ecommerce Application
What is hosted ecommerce application? Hosted ecommerce application is a specially designed software program ...
ecommerce_application.php

Ecommerce And Smallbusiness
The Internet boom has given rise to numerous online ventures. Small businesses had never had it so good. Without ...
ecommerce_and_smallbusiness.php

B2c Ecommerce
The term B2C E-commerce stands for Business to Consumer Electronic Commerce. With the advent of Internet, the ...
b2c_ecommerce.php

Best Ecommerce Software
Ecommerce software is software used to enable electronic commerce via the Internet utilizing a c...
best_ecommerce_software.php

Ecommerce Hosting
To have your presence felt on the Internet...
ecommerce_hosting.php

Affordable Ecommerce Web Hosting
...
affordable_ecommerce_web_hosting.php

Ecommerce Billing
Revenue inflows come with billing the customers....
ecommerce_billing.php

Ecommerce Database
When you have an online store, you need to keep track of the items bei...
ecommerce_database.php

Ecommerce Webhosting Plan
In order to have a good ecommerce web hosting plan you must consid...
ecommerce_webhosting_plan.php

Cheap Ecommerce Hosting Web
The best bargain is got where there is most competition. The Internet...
cheap_ecommerce_hosting_web.php

Business Ecommerce
Launching your business ecommerce is a viable option,...
business_ecommerce.php

Ecommerce Credit Card Processing
Monetary transactions form the backbone of ecommerce. Over th...
ecommerce_credit_card_processing.php

Ecommerce Course
Knowledge is always enlightening. An ecommerce course for small businesses proves ...
ecommerce_course.php

Ecommerce Webhosting Provider
An ecommerce web hosting provider is an essential part of any online commercial venture...
ecommerce_webhosting_provider.php

Ecommercehost
Without a proper plan, Internet survival is difficult. Just hav...
ecommercehost.php

Ecommercebusinessplan
For online success, a predetermined plan has to be charted considering the cost involved, the marketing strategy, a...
ecommercebusinessplan.php

Cheap Ecommerce Hosting
Cheap bargains are always sought after and in th...
cheap_ecommerce_hosting.php

Build An Ecommerce Site
Building an ecommerce site is a bit different from a traditional real world business....
build_an_ecommerce_site.php

Ecommerce Degree
If you need yourself to be educated about ecommerce and its various func...
ecommerce_degree.php

Build An Ecommerce Website
To build an ecommerce website , you must have web design knowledge and a lot of patience. Th...
build_an_ecommerce_website.php

Ecommerce Hosting Company
Businesses, whether small or large, never had it so good. Marketing and sales being ...
ecommerce_hosting_company.php

Ecommerce Consulting
Ecommerce consulting can also be done on the internationally popular auction site ...
ecommerce_consulting.php