Ecommerce- A Few Solid Tips

Ecommerce, or electronic commerce, or e-commerce is simply defined as ‘doing business over the Internet’. Doing business on the Internet is a bit different from doing business in the real world. Internet offers a virtual reality, where products can be seen but not touched and felt. How do you buy a fabric if you do not touch it? How do you drink cola from the Internet? Yet, Gap and Coca Cola have sites, which promote and sell their products. They are successful because they follow certain rules. Business anywhere has its own fixed set of rules so the success of your venture will depend on a large extent on what rules you follow and what rules you do not. Ecommerce too, has a number of rules. This article will try to highlight a few of these rules that will guide you towards success in your ecommerce venture.

The “Do’s” of Ecommerce

The number of clicks that lead to a purchase on a site is directly proportional to the realization of the sale. A customer will lose his/her patience if they have to click more than three times to complete a purchase. Hence, keep the navigation as simple as it is possible.

Do check that all the links posted on your site work. Do this regularly so you can find out when a link fails.

Do name your links appropriately so that people can understand it and remember it well. For example, if you are selling furniture and the link is for armchairs, name the link armchairs.htm and not furniture01123.htm.

Keep the graphics simple and the language easy to understand. Internet tempts millions of new users every day, and if you have complicated navigation details, that is the number of possible customers you might lose every day.

Keep the availability of an item early in the navigation process. There is nothing more annoying than to get through the whole process, only to find at the last click that the product you wanted is not available. This will almost always guarantee that you lose customers. Remember your business success, especially in the early stages, will depend on repeat customers and word of mouth advertising.

The “Do Not’s” of Ecommerce

Do not use only frames for navigation purposes. There are too many people out there who still use old model computers; they usually will block the frames when navigating sites, because it makes it faster surfing. If all your navigation directions are based on frames, then these prospective customers will skip your site.

Do not use too large pictures on the site; they make the loading very slow.

As much as possible, do not have special software requirements to display your products. People do not usually like to download some new software just to browse your site. They would rather go to another ecommerce site.

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