EcommerceBusinessPlan -The Need

For online success, a predetermined plan has to be charted considering the cost involved, the marketing strategy, and the revenue generated. Just having a website is not enough. There are many sites, which do not get traffic at all. There are also many sites, which do get traffic but fail to turn them into customers. All these facts point towards the necessity of a good workable ecommerce business plan. This is where the online business venture begins – the ecommerce business plan. Without a plan of action, nothing of real value can ever be achieved. The ecommerce business plan will cover a number of features from the design of the website to the fulfillment service methods; each of these features should be the best available with a heavy bias towards the customer.

The ecommerce business plan revolves around Product, Price, Person, and Place

The ecommerce business plan revolves around the product - its distinguishing features and usefulness; price - what is best price for the product; person - who are its buyers; and place - where will the product sell. Besides the main 4Ps of marketing, the following criteria also have to be fulfilled to make the online venture a success.

Homogeneity – the product, though obtained from different suppliers/sources will have to be of a homogenous quality and dimensions. Whether it is a mobile set or a book the item should be favorably comparable to the ones that are bought elsewhere.

Ability to ship the product – before you launch your online venture you should find out whether the product could be shipped easily. This is a daunting task if the product is bulky or very fragile. If the customer cannot get the product quickly and in tact, you will loose repeat customers and word of mouth advertising.

Cost of delivery – in similar manner heavier items will cost more to deliver to the doorstep than lightweight items. The cost of delivery is an important factor that decides the customer uses when deciding whether or not to buy an item. Hence, keep this cost as low as possible.

Cost of the product – many customers are attracted to the online shopping because they get many of their favorite products at a much lower cost than in the real- shops. You need to keep the cost at least 10 percent less than what is available in the brick-and-mortar market.

Availability – do you plan to have a good stock of the product that you propose to sell or do you have a good tie-up with some supplier(s), which can provide you with the product on the spot. If the product is not available easily to the customer – after the payment is processed – you will have a very unhappy customer.

Target market – think whether you need to address the needs of a certain age group, geographical area, or it is to be available for all people, all over the world.

Payment options – what type of payment options you are offering will greatly influence the sale of your product.

All these and more will have to be taken care of right at the beginning stage when the ecommerce business plan is being drafted.

Comment on this Article

Warning: Invalid argument supplied for foreach() in /home/ecommerc/public_html/includes/comments.php on line 12

Ecommerce Advertising
Your website can feature advertisements of other websites in order to generate more revenue. Competi...
ecommerce_advertising.php

Ecommerce Fulfillment Services
Customer needs and wants have to be fulfilled, and your promises have to be kept...
ecommerce_fulfillment_services.php

Ecommerce Consultant
Many a times it seems that your idea of selling online was a waste of money an...
ecommerce_consultant.php

Ecommerce Gateway
An Ecommerce gateway is necessary to make online financial transactions. To close an online deal one has to ...
ecommerce_gateway.php

Ecommerce Development
Ecommerce development is an ongoing process. With the advent of greater bandwidth...
ecommerce_development.php

Business To Business Ecommerce
B2B or Business to Business is online business transacted between two businesses. It is effective in the sense that co...
business_to_business_ecommerce.php

Ecommerce Fulfillment
Ecommerce fulfillment is the successful completion of an online order. In simple words, it is th...
ecommerce_fulfillment.php

Ecommerce Business Solution
Selling online is an art where product identification and pricing is high art. You have to identify such a pro...
ecommerce_business_solution.php

Ecommerce
Ecommerce, or electronic commerce, or e-commerce is simply defined as ‘doi...
ecommerce.php

Ecommerce Fraud
Ecommerce fraud is a very vital issue which has to be tackled and u...
ecommerce_fraud.php

Ecommerce Definition
...
ecommerce_definition.php

Custom Ecommerce Software
Businesses have varied needs and readymade ecommerce software may not be...
custom_ecommerce_software.php

Best Ecommerce Site
Among the choices available today, choosing the best Ecommerce site to suit your needs may requir...
best_ecommerce_site.php

Ecommerce Application
What is hosted ecommerce application? Hosted eco...
ecommerce_application.php

Ecommerce And Smallbusiness
The Internet boom has given rise to numerous online ventures. Small businesses had never had it so good. Without th...
ecommerce_and_smallbusiness.php

B2c Ecommerce
The term B2C E-commerce stands for Business to ...
b2c_ecommerce.php

Best Ecommerce Software
Ecommerce software is software used to enable electronic commerce via the Interne...
best_ecommerce_software.php

Ecommerce Hosting
To have your presence felt on the Internet and its offs...
ecommerce_hosting.php

Affordable Ecommerce Web Hosting
...
affordable_ecommerce_web_hosting.php

Ecommerce Billing
Revenue inflows come with billing the customers. In the virtual world of ecommerce, the billing sy...
ecommerce_billing.php

Ecommerce Database
When you have an online store, you need to keep track of the items b...
ecommerce_database.php

Ecommerce Webhosting Plan
In order to have a good ecommerce web hosting plan you must consider some specific c...
ecommerce_webhosting_plan.php

Cheap Ecommerce Hosting Web
The best bargain is got where there is most competition. The Internet provides worldwide competition and he...
cheap_ecommerce_hosting_web.php

Business Ecommerce
Launching your business ecommerce is a viable option, only if you fulfill certain basic needs and w...
business_ecommerce.php

Ecommerce Credit Card Processing
Monetary transactions form the backbone ...
ecommerce_credit_card_processing.php

Ecommerce Course
Knowledge is always enlightening. An ecommerce course for small businesses proves to be effective in assuring onlin...
ecommerce_course.php

Ecommerce Webhosting Provider
An ecommerce web hosting provider is an essential part of any online commercial venture. It u...
ecommerce_webhosting_provider.php

Ecommercehost
Without a proper plan, Internet survival is diffic...
ecommercehost.php

Cheap Ecommerce Hosting
Cheap bargains are always sought after and in the Internet market, the...
cheap_ecommerce_hosting.php

Build An Ecommerce Site
Building an ecommerce site is a bit different from a traditional real ...
build_an_ecommerce_site.php

Ecommerce Degree
If you need yourself to be educated about ecommerce and its various functionalities, you can undergo an ecommerce deg...
ecommerce_degree.php

Build An Ecommerce Website
To build an ecommerce website , you must have web design knowledge and a lot of patience. T...
build_an_ecommerce_website.php

Ecommerce Hosting Company
Businesses, whether small or large, never had it so good. Marketing ...
ecommerce_hosting_company.php

Ecommerce Consulting
Ecommerce consulting can also be done on the internationally popular auction site eBay. At eBay, buyers and selle...
ecommerce_consulting.php